We spoke with Emanuel Mugrauer, Co-Founder of BTWNLNS, a book and furniture store he runs with his partner, interior architect Nicole Albrecht, and curator of the Sydney Contemporary 2025 pop-up bookshop. We discussed what makes Sydney an increasingly compelling cultural city, the importance of supporting the arts, and how to make the most of your time around the fair.
Drawing from his perspective in Berlin, Emanuel offers a candid, international view of Sydney’s creative scene—one that embraces nuance, collaboration, and a touch of unpretentious charm.
What makes Sydney stand out as a cultural destination?
Sydney has many beautiful, diverse neighbourhoods where people collaborate and contribute in their own unique ways. This makes Sydney a contemporary city in terms of art, music, food, design, architecture, and fashion. I am born and bred in Berlin, lived in Moscow, Munich, Hamburg, New York and worked worldwide. I can get inspiration from wherever I go. The interesting mix of so many cultures in Sydney feels unlike anywhere else in the world. By contrast, my hometown has never felt as diverse to me, and the quality in many areas is quite different. This vibrant patchwork creates something new, and to me, Sydney is one of the most interesting cities globally. Europe is beautiful, old, and classic. But exciting and new things are happening in Seoul, Shanghai, Taipei, Mexico City, and beyond. Hopefully, the same will be true for Sydney, as there is immense potential in the APAC region.
Those who complain about a lack of culture should start doing their part. Cities like Berlin and New York became cultural hubs because people took risks and contributed to the cultural landscape. Sydney has many interesting artists and institutions, and sometimes I feel they should be more proud and push for greater international exchange.
A funny observation is that many people from Sydney or Melbourne go to Berlin, but they haven’t really succeeded in bringing people from Berlin to Melbourne or Sydney. Some of my favourite places in Berlin are run by Australians who contribute to Berlin’s current “cool.” But they could do the same in Sydney, Melbourne, or other Australian cities. It still feels very one-sided and sometimes I wonder if Crocodile Dundee is still the reference for Australia, which is a shame. This is probably partly due to Australia’s city marketing, which tends not to focus on culture. It’s all about kangaroos, beaches, landmarks, and things like the Harbour Bridge and the Sydney Opera House (which, by the way, does a great job with its program). However, the external perception is often limited to the building itself rather than the cultural quality of its program.
Being on the other side of the world, starting fresh on another continent, makes us feel young. We have always been drawn to places that are evolving, rather than those that are already “ready-made” cool. For us, Sydney is one of the most beautiful cities in the world where you can enjoy nature and culture simultaneously.
Image: Street art in Spice Alley, Image source: Scott Marsh
After a day of exploring Sydney Contemporary, where would you go for dinner and drinks to continue the evening?
Ito in Surry Hills, with its timeless, understated quality, is one of my favourite spots. Farmhouse Kings Cross, Odd Culture, and ANTE in Newtown, or Dear Sainte Eloise in Potts Point, are also fantastic. The Eveleigh Hotel in Redfern is a great choice for an outdoor beer, a “roundabout bet,” and excellent live jazz.
Images: Left: ITO Surry Hills, Image source: © ITO. Right: Odd Culture Newtown, Image source: Odd Culture Newtown.
What cultural events or exhibitions coincide with the Sydney Contemporary that you recommend?
I’m really looking forward to the 38th Kaldor Public Art Project. John Kaldor has invited German artist Thomas Demand to create an exhibition space in the Art Gallery of New South Wales’ Naala Badu building, specifically designed to showcase the John Kaldor Family Collection in a completely new light.
I met Thomas Demand years ago in his studio in Silverlake and was very impressed by his strong and clear artistic vision. We discussed the execution of his work “Blossom” and explored photographic techniques. “Blossom” depicts branches covered with a myriad of delicate cherry blossoms, characteristic of Sakura. Bright red sepals at the stem and pink petals frame a dark red stigma in the center. In traditional Japanese culture, because of the cherry blossoms’ short bloom, the motif symbolizes the fleetingness of life and beauty. At the same time, as a sign of spring, the blossoming trees represent new beginnings. In the end, he chose to use dye transfer prints, and I understood his decision (Even though I was keen to excite him about REANALOG—a technique combining digital photography, 3D, CGI, an 8×10 inch negative, and analogue hand-pulled C-type prints.)
That’s exactly what makes conversations with artists so rewarding—learning from their strong and clear opinions about their work.
His art and long-term collaboration with Caruso St John, showcased in the fantastic exhibitions at Berlin’s Neue Nationalgalerie and The Triple Folly, especially inspired me. His curatorial work for the Prada Foundation and the amazing exhibition “L’image volée” also had a strong impact on me.
Demand’s exhibition explores how we all rely on pre-existing models and how artists have historically drawn on existing images to create their own. The project questions the boundaries between originality, conceptual inventiveness, and the culture of copying. It examines themes of theft, authorship, appropriation, and the creative potential of such endeavours.
Saskia Olde Wolbers, ‘Placebo’ 2002. John Kaldor Family Collection © Saskia Olde Wolbers. Courtesy Maureen Paley, London.
If you have friends visiting from outside of town, what are you adding to their itinerary?
What do you do with your guests? Of course, we try to show them all facets and impressions of this great city. Start the morning with a dip in the ocean at Nielsen Park or Camp Cove, then enjoy coffee at ÉSEU266 in Marrickville. From there, visit 1301SW and the White Rabbit Gallery. For lunch, head to Chaco Ramen in Surry Hills. After some free time, have a simple dinner at Cairo Takeaway, then catch a concert at the Enmore Theatre, finishing the night with a drink on Enmore Road. A must is to try to get tickets for a concert at Phoenix Central Park or a production by the Sydney Dance Company or Sydney Theatre Company.
If the night was a bit long, the next morning you can relax with a steam bath at Capybara Bathing and then watch a movie at the Golden Age Cinema.
Images: Left: Nielsen Park, Image source: National Parks NSW. Right: Chaco Ramen, Image source: Chaco Ramen.
Do you have a favourite public art installation or mural in the city? What makes it special?
Honestly, I don’t know the artist’s name, but I love the “Break Up Park” bench at Burren Street Reserve in Newtown. It’s simple and effective—you don’t question it.
Images: “Break Up Park” bench
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BWTNLNS will host the Pop-Up Bookshop at Sydney Contemporary 2025. Tickets to Sydney Contemporary are on sale now.
