The Team



Tim Etchells has spent the last 30 years creating Events and Fairs all over the world. From The Good Food Shows to London Fashion Week to Art HK, Tim has worked in numerous different industry sectors and in many different countries. In 2016 Tim received two separate Lifetime achievement awards from the UK Exhibition industry. In 2008 Tim came up with the idea to stage Art HK which very quickly became the largest art fair in Asia, and now under the ownership of Art Basel and renamed Art Basel Hong Kong, is now one of the world’s leading art fairs. In 2013 Tim launched Sydney Contemporary initially on a biannual basis, and, having established itself as the largest international art fair in Australasia, Sydney Contemporary moved to an annual cycle in 2018.

Image Ossi Jalkanen



Barry Keldoulis, Director of Sydney Contemporary, has more than three decades experience in contemporary art. Since his return to Sydney after nearly fifteen years in New York and Europe, Barry Keldoulis has worked in the museum and commercial gallery worlds, and in 2003 opened his own gallery to fill a gap in opportunity for young artists to exhibit between artist-run spaces and the major commercial galleries. Artists from his stable are represented in all the state galleries and the National Gallery of Australia, and now exhibit in museums and private galleries around the globe. Barry was also Chair of the National Association of the Visual Arts.

Contact: barry@artfairsaustralia.com.au 



Sarah joins Art Fairs Australia with over fifteen years of experience working in contemporary art. At the Biennale of Sydney, where she was Benefaction Manager, Sarah was responsible for philanthropy and major gifts, high-level VIP relationship management and servicing, as well as national and international event management. Prior to this, Sarah was Gallery Manager at Liverpool Street Gallery, Sydney, specialising in the areas of commercial gallery management, sales and business development, artist, art fair and exhibition management, curatorial, publishing and writing. Sarah was also a Board Director of Art Month Sydney during its inaugural year. Sarah is a member of the International Art Critics Association (AICA) and moonlights as a freelance art, architecture and design writer.   

Contact: sarah@artfairsaustralia.com.au



Samantha brings to the fair expertise in visual communications, partnership development and marketing strategy within the creative sector. Samantha launched London’s award-winning festival Clerkenwell Design Week and continued the campaign through to its third year. Whilst managing the festivals communications, events and commissions, Samantha was also the Marketing Manager for internationally respected design and culture magazine, Icon. Previous to these roles Samantha worked for John Jones, the largest bespoke art solutions company in the UK. In this role she worked on marketing through exhibition and event curation and management, social media strategy and partnership development. After finishing a Bachelor in Communications and a Masters in Art and Design, Samantha went on to study a Post Graduate Diploma in Art Administration.

Contact: sam@artfairsaustralia.com.au



With a background in fine arts and marketing, Electra joined Art Fairs Australia in 2014 and played a key role in managing the marketing campaigns for the 2014 Melbourne Art Fair and 2015 Sydney Contemporary. Since then, Electra has managed the marketing strategy and campaign for Art Central 2015 and 2016, Hong Kong's newest, international art fair that takes place alongside Art Basel in Hong Kong.



Mary was Associate Director at Gallery Barry Keldoulis for 5 years, a key role involving liaising with artists and collectors, and during which time she was responsible for managing the gallery’s participation at Art Basel Hong Kong, Art Stage Singapore, Korean International Art Fair (KIAF) and the Melbourne Art Fair amongst others. Following to this, Mary was the Associate Director at Anna Schwartz Gallery, Sydney, where she oversaw the staging of significant exhibitions including Erwin Wurm, Candice Breitz and You promised me, and you said a lie to me, curated by Alexie Glass Kantor. Mary joined Art Fairs Australia as Fair Coordinator for the Melbourne Art Fair and is now the Gallery Liaison Manager for Sydney Contemporary

Contact: mary@artfairsaustralia.com.au

Lyn Moran


Contact: lyn@artfairsaustralia.com.au



Contact: keir@artfairsaustralia.com.au

Emma Kirby


Emma’s first job was running two student venues, putting on the first legal dance party in her city, and running a party with a Glastonbury-headlining band in a swimming pool. Since them Emma has worked in strategic marketing within film and DVD, music, video games, and alcohol including running music marketing strategy for brands such as Levi’s, Smirnoff and Beck’s. She has also had extensive experience marketing theatre, literature, dance, and visual arts, specialising in experiential, content and partnership marketing. Emma has worked at The Australia Council for the Arts, Australian Society of Authors, Playback Theatre, and the Powerhouse Museum. In 2012 Emma returned to University and completed an Bachelor's degree in Fine Art (painting) at NAS.

Contact: emma@artfairsaustralia.com.au



Mikhaela joins Art Fairs after nine years working at Sydney College of the Arts, specialising in contemporary visual art research, exhibition management, and artist liaison and support. During her time at SCA she managed several major exhibitions with accompanying conferences and symposia, and ran the Graduate School Gallery program. She has overseen two public art projects for the St. Jerome Laneway Festival, Sunday Punch Vol. I + II and Nice One Picasso, as well as independent studio crit and curatorial visit programs for Sydney based artists. 

Contact: mikhaela@artfairsaustralia.com.au

Saskia Meagher


Saskia joined Art Fairs Australia in 2018 after a year and a half abroad working for the Baldwin Gallery in Aspen, Colorado. Prior to this, Saskia obtained a Bachelor of Arts from the University of Sydney, majoring in Art History and American Studies. While completing her undergraduate degree Saskia worked for art organisations including Biennale of Sydney, Spring 1883, The Other Art Fair and Kaldor Public Art Projects.

Contact: saskia@artfairsaustralia.com.au