The Team

Tim Etchells


Tim Etchells has spent the last 30 years creating and managing Events and Fairs all over the world. From The Good Food Shows to London Fashion Week to Art HK, Tim has worked in numerous different industry sectors and in many different countries. In 2016 Tim received two separate Lifetime achievement awards from the UK Exhibition industry. In 2008 Tim developed the idea to stage Art HK which very quickly became the largest art fair in Asia, and now under the ownership of  MCH and renamed Art Basel Hong Kong, is now one of the world’s leading art fairs. In 2013 Tim launched Sydney Contemporary initially on a biannual basis, and, having established itself as the largest international art fair in Australasia, Sydney Contemporary moved to an annual cycle in 2017. Tim’s art fair portfolio includes ART SG (Singapore), Taipei Dangdai (Taiwan) and Art Central (Hong Kong).

Image Ossi Jalkanen

Barry Keldoulis

Fair Director

Barry Keldoulis, Director of Sydney Contemporary, has more than three decades experience in contemporary art. Since his return to Sydney after nearly fifteen years in New York and Europe, Barry Keldoulis has worked in the museum and commercial gallery worlds, and in 2003 opened his own gallery, GBK (Gallery Barry Keldoulis), to fill a gap in opportunity for young artists to exhibit between artist-run spaces and the major commercial galleries. Artists from his stable are represented in all the state galleries and the National Gallery of Australia, and now exhibit in museums and private galleries around the globe. Barry was also Chair of the National Association for the Visual Arts (NAVA).



Lyn Moran

General Manager

Lyn joined Art Fairs Australia as Finance Director in 2014 with a strong background in finance and business administration. After graduating from the University of Georgia in the US, she spent 7 years traveling as Touring Company Manager for Australian children’s group, The Wiggles. She then settled in Australia and continued her production work on several International TV programs, including The Amazing Race and The Real Housewives franchises, as well as on live events with IMG Australia and Single Market Events. She has worked in finance roles across several different industry sectors and moved into the General Manager role at Sydney Contemporary in 2018.


Sarah Hetherington

Director Galleries

Sarah joins Art Fairs Australia with over fifteen years of experience working in contemporary art. At the Biennale of Sydney, where she was Benefaction Manager, Sarah was responsible for philanthropy and major gifts, high-level VIP relationship management and servicing, as well as national and international event management. Prior to this, Sarah was Gallery Manager at Liverpool Street Gallery, Sydney, specialising in the areas of commercial gallery management, sales and business development, artist, art fair and exhibition management, curatorial, publishing and writing. Sarah was also a Board Director of Art Month Sydney during its inaugural year. Sarah is a member of the International Art Critics Association (AICA) and moonlights as a freelance art, architecture and design writer.


Mary Wenholz

Operations Manager

Mary was Associate Director at Gallery Barry Keldoulis for 5 years, a key role involving liaising with artists and collectors, and during which time she was responsible for managing the gallery’s participation at Art Basel Hong Kong, Art Stage Singapore, Korean International Art Fair (KIAF) and the Melbourne Art Fair amongst others. Following to this, Mary was the Associate Director at Anna Schwartz Gallery, Sydney, where she oversaw the staging of significant exhibitions including Erwin Wurm, Candice Breitz and You promised me, and you said a lie to me, curated by Alexie Glass Kantor. Mary joined Art Fairs Australia as Fair Coordinator for the Melbourne Art Fair and is now the Operations Manager for Sydney Contemporary.


Debora Ferrarini

Debora Ferrarini

Fair Manager

After obtaining her Bachelor in History of Art and Specialising in Contemporary Art from the University of Bologna, Italy, Debora worked as gallery manager in contemporary art galleries in London, spending over three years as the Communication and Press Manager of Beers London Art Gallery, liaising with artists, art fairs, and collectors internationally. Debora worked at major art fairs internationally and is also the co-founder and co-director of Art Browsers, art advisory based in New York City. Debora joined Art Fairs Australia in 2015 and is now Fair Manager at Sydney Contemporary and Taipei Dangdai.


Christian Crop

Christian Heath

Head of Partnerships

Christian studied Communications at The University of Leeds in the UK. He started his career at Red Bull in London working in brand management & events as well as roles in experiential, integrated and digital agencies before making his way across to Australia in 2011. He then led the partnerships and marketing at startup ‘Supergraph Contemporary Graphic Art Fair’ in Melbourne before becoming Director at a specialist partnerships, events, and content division within a media agency in Sydney. He worked there for 4 years bringing nationwide media, TV, and event partnerships to life for high profile brands. Christian also works as a TV presenter and actor in addition to working at Sydney Contemporary.


Rowena Talacko

Rowena Talacko

VIP Manager

Alongside her work for Sydney Contemporary, Rowena Talacko manages one of Australia’s most significant private art collections, The Laverty Collection. She also runs a consultancy service, The Art Collection Manager. Rowena previously worked as an Art Consultant at Artbank, working with clients to showcase carefully chosen artworks. Her background is in film production, first working for the Australian Film Commission and later working on feature films, such as ‘Muriel’s Wedding’ and ‘Strictly Ballroom’. Rowena then transitioned through her own interior design business before establishing a career in the visual arts.


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