The Team



Tim Etchells has spent the last 30 years creating Events and Fairs all over the world. From The Good Food Shows to London Fashion Week to Art HK, Tim has worked in numerous different industry sectors and in many different countries. In 2016 Tim received two separate Lifetime achievement awards from the UK Exhibition industry. In 2008 Tim came up with the idea to stage Art HK which very quickly became the largest art fair in Asia, and now under the ownership of Art Basel and renamed Art Basel Hong Kong, is now one of the world’s leading art fairs. In 2013 Tim launched Sydney Contemporary initially on a biannual basis, and, having established itself as the largest international art fair in Australasia, Sydney Contemporary moved to an annual cycle in 2017.

Image Ossi Jalkanen



Barry Keldoulis, Director of Sydney Contemporary, has more than three decades experience in contemporary art. Since his return to Sydney after nearly fifteen years in New York and Europe, Barry Keldoulis has worked in the museum and commercial gallery worlds, and in 2003 opened his own gallery, GBK (Gallery Barry Keldoulis), to fill a gap in opportunity for young artists to exhibit between artist-run spaces and the major commercial galleries. Artists from his stable are represented in all the state galleries and the National Gallery of Australia, and now exhibit in museums and private galleries around the globe. Barry was also Chair of the National Association for the Visual Arts (NAVA).

Contact: barry@artfairsaustralia.com.au 



Sarah joins Art Fairs Australia with over fifteen years of experience working in contemporary art. At the Biennale of Sydney, where she was Benefaction Manager, Sarah was responsible for philanthropy and major gifts, high-level VIP relationship management and servicing, as well as national and international event management. Prior to this, Sarah was Gallery Manager at Liverpool Street Gallery, Sydney, specialising in the areas of commercial gallery management, sales and business development, artist, art fair and exhibition management, curatorial, publishing and writing. Sarah was also a Board Director of Art Month Sydney during its inaugural year. Sarah is a member of the International Art Critics Association (AICA) and moonlights as a freelance art, architecture and design writer.   

Contact: sarah@artfairsaustralia.com.au



Samantha brings to the fair expertise in visual communications, partnership development and marketing strategy within the creative sector. Samantha launched London’s award-winning festival Clerkenwell Design Week and continued the campaign through to its third year. Whilst managing the festivals communications, events and commissions, Samantha was also the Marketing Manager for internationally respected design and culture magazine, Icon. Previous to these roles Samantha worked for John Jones, the largest bespoke art solutions company in the UK. In this role she worked on marketing through exhibition and event curation and management, social media strategy and partnership development. After finishing a Bachelor in Communications and a Masters in Art and Design, Samantha went on to study a Post Graduate Diploma in Art Administration.

Contact: sam@artfairsaustralia.com.au



With a background in fine arts and marketing, Electra joined Art Fairs Australia in 2014 and played a key role in managing the marketing campaigns for the 2014 Melbourne Art Fair and 2015 Sydney Contemporary. Since then, Electra has managed the marketing strategy and campaign for Art Central 2015 and 2016, Hong Kong's newest, international art fair that takes place alongside Art Basel in Hong Kong.

Contact: electra@artfairsaustralia.com.au



Mary was Associate Director at Gallery Barry Keldoulis for 5 years, a key role involving liaising with artists and collectors, and during which time she was responsible for managing the gallery’s participation at Art Basel Hong Kong, Art Stage Singapore, Korean International Art Fair (KIAF) and the Melbourne Art Fair amongst others. Following to this, Mary was the Associate Director at Anna Schwartz Gallery, Sydney, where she oversaw the staging of significant exhibitions including Erwin Wurm, Candice Breitz and You promised me, and you said a lie to me, curated by Alexie Glass Kantor. Mary joined Art Fairs Australia as Fair Coordinator for the Melbourne Art Fair and is now the Fair Manager for Sydney Contemporary.

Contact: mary@artfairsaustralia.com.au

Lyn Moran


Lyn joined Art Fairs Australia in 2014 with a strong background in finance and business administration. After graduating from the University of Georgia in the US, she toured with Australian children’s group, The Wiggles, as their touring company manager. After 7 years on the road, she settled in Sydney and worked on the production of several International TV programs, including The Amazing Race and The Real Housewives franchise.
She also continued her work in live events, working with IMG on the Taste Festivals and Margaret River Gourmet Escape, as well as the Doctor Who Festivals with Single Market Events and the BBC.

Contact: lyn@artfairsaustralia.com.au



Contact: keir@artfairsaustralia.com.au



After obtaining her Bachelor in History of Art and Specialising in Contemporary Art from the University of Bologna, Italy, Debora worked with Tony’s Gallery and Rook & Raven Gallery in London. After that, Debora spent over three years as the Communication and Press Manager of Beers London Art Gallery, liaising with artists, art fairs, and collectors internationally. Debora worked at major art fairs internationally including PULSE Contemporary Art Fair, Miami Beach. Debora is also the co-founder and co-director of Art Browsers, art advisory based in New York City. Debora joined Art Fairs Australia in 2015 and is now the Fair Coordinator.

Contact: debora@artfairsaustralia.com.au



Sophia has been working in the visual arts industry for 20 years. She has been involved in all aspects of arts management specializing in audience engagement with a philosophy that is participatory, accessible and informative. She has worked in the development of high-end cultural experiences for the international tourism market, as well as being a curator, and a consultant advisor assisting private collectors to expand their collections and knowledge of the arts. Working as Gallery Manager for Dominik Mersch Gallery in Sydney, she was involved in all areas of exhibition management, artist liaison, collector relationships  and managed participation in Art Basel Hong Kong and at the Melbourne Art Fair. Sophia has a Bachelor of Fine Art History and Theory at the University of Sydney and a Masters of Curatorship and Cultural Leadership from University of NSW, Art and Design. She is a board member of the Tom Bass Sculpture Studio and continues to find inspiration as a sculptor.

Contact: sophia@artfairsaustralia.com.au

Saskia Meagher


Saskia joined Art Fairs Australia in 2018 after a year and a half abroad working for the Baldwin Gallery in Aspen, Colorado. Prior to this, Saskia obtained a Bachelor of Arts from the University of Sydney, majoring in Art History and American Studies. While completing her undergraduate degree Saskia worked for art organisations including Biennale of Sydney, Spring 1883, The Other Art Fair and Kaldor Public Art Projects.

Contact: saskia@artfairsaustralia.com.au